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Energy Efficiency Symposium: INTERVENTIONS TO INCREASE ENERGY EFFICIENCY THROUGH CONSUMER BEHAVIOUR: HELPING ACHIEVE EUROPE’S CLIMATE OBJECTIVES Thursday 6 June 2019

Bruegel Institute, Rue de la Charité 33, Brussels

Organised by the Horizon 2020 and European Research Council Projects CONSEED, PENNY and COBHAM.

Session 1:
ENERGY EFFICIENCY SYMPOSIUM - POLICY
10:00 – 10:30

Registration & Coffee

10:30 – 10:40

Welcome

Georg Zachmann, Senior Fellow, Bruegel

10:40 - 11:00

Key Note

Hans van Steen, Acting Director, Renewables, Research and Innovation, Energy Efficiency, DG ENER, European Commission

11:00 – 11:45

Behavioural interventions for climate and energy: insights and lessons learned

Eleanor Denny, Associate Professor of Economics, Trinity College Dublin (CONSEED)

Cristina Cattaneo, Scientist at RFF-CMCC European Institute on Economics and the Environment, CMCC and FEEM, Milano (PENNY)

Massimo Tavoni, Associate Professor, School of Management of Politecnico di Milano, Director of the European Institute on the Economy and the Environment (EIEE) (COBHAM)


11:45 – 12:45

How can consumer decisions help the EU reach its climate and energy objectives?

Panel discussion with representatives from the European Commission, industry and consumer groups. The panel will discuss the policy options proposed by the projects and whether these can help Europe reach its climate and energy objectives.

  • Paolo Falcioni, Director General, Applia (Home Appliance Europe)
  • Radoš Horacek, Policy Officer, Energy Efficiency, DG ENER , European Commission
  • Breda Kutin, President, Slovene Consumers Association & Executive Member, European Consumer Organisation (BEUC)
  • Eleanor Denny, (CONSEED)
  • Massimo Tavoni, (COBHAM)
  • Linda Steg, Professor of Environmental Psychology, University of Groningen (PENNY)

Moderator: Sonja van Renssen, Climate, Energy & Environment journalist

12:45 – 13:00

Wrap up and implications for policy by moderator

13:00-14:00

Lunch

Session 2:
Energy Efficiency Symposium - Research Deep Dives

In the afternoon, we will take a deep dive into core topics covered by the three research projects behind the symposium to discuss impact on policy, research and society.

(This is a separate event, but attendees from the morning session are welcome to attend)

14:00 - 14:05

Welcome and introduction

Eleanor Denny, Associate Professor of Economics, Trinity College Dublin

14:05 - 15:10

Energy Efficiency in Appliance Decisions

1. Energy efficiency-related information and consumers’ purchase

This presentation will discuss the findings from a field experiment, conducted by PENNY with the collaboration with two partner utilities in Switzerland. We designed an intervention to investigate the impact of tailored information provision about the potential of monetary savings from using efficient energy-consuming durables on households' decisions of purchase of new electrical appliances and light bulbs.

Presenters: Massimo Filippini, Swiss Federal Institute of Technology Zurich, ETH

2. Consumer attitudes to energy efficiency in the appliances market

This presentation will explore the findings of the CONSEED project on the importance of energy efficiency in electrical appliance purchasing decisions. It will include findings from large scale surveys and randomised controlled trials (RCTs) on consumer behaviour, including an RCT with Europe’s largest department store, El Corte Ingles

Presenters: Ibon Galarraga, Basque Centre for Climate Change

3. Motivating energy efficiency investments

We present results from the ERC COBHAM about households decisions to invest in energy efficient appliances such as refrigerators and lightbulbs. The results are the outcome of several RCTs carried out in Europe and China.

Presenters: Politecnico di Milano and EIEE

Moderator: Eleanor Denny

15.10 - 16:15

Energy Efficiency in Whole Home Energy Use

1. Intrinsic and Extrinsic incentives in home energy use

The findings from field experiments conducted within the PENNY project in the Netherlands will be presented. We designed an intervention that provides customers with differentiating electricity prices depending on the availability of renewable energy. Furthermore, we tested the influence of different types of messages (environmental versus financial) on the adoption of renewable energy sources. .

Presenters: Ellen var der Werff, University of Groningen

2. The importance of energy efficiency in property sales and rental

This presentation will explore the findings of the CONSEED project in the area of property purchasing and sales. It will include findings from large scale surveys, discrete choice experiments and the world’s first large scale randomised controlled trial (RCT) on energy cost labelling for the property sector.

Presenters: James Carroll, Trinity College Dublin

3. Energy savings from social comparison and increased self readings

We report from large scale field experiments in Italy by COBHAM investigating the effectiveness of social comparisons in promoting energy savings as well as information campaigns to increase self reads of natural gas

Presenters: Politecnico di Milano and EIEE

Moderator: Massimo Tavoni, Associate Professor, School of Management of Politecnico di Milano, Director of the European Institute on the Economy and the Environment (EIEE)

16:15 - 16:30

Coffee break

16:30 - 17:10

Modelling Energy Efficiency

1. Scenarios and analysis of policy interactions in the EU

This presentation will discuss the simulations run within the PENNY project on long-term energy consumption scenarios, where the energy-economic models are enhanced to allow misperceptions of energy costs. With respect to welfare, our simulations included different prices for CO2 and thereby analysed different damage assumptions.

Presenters: Martin Baikowski, Westfälische Wilhelms-Universität Münster

2. Modeling human behavior in energy-economy-climate models

We show examples of how to incorporate human behaviour in economy-energy models and how to use empirical insights from the COBHAM RCTs and experiments to calibrate models and make them policy relevent

Presenters: Politecnico di Milano

Moderator: Cristina Cattaneo, Scientist at RFF-CMCC European Institute on Economics and the Environment, CMCC and FEEM, Milano

17:10 - 17:15

Wrap-up

Cristina Cattaneo